1 Corinthians 10:31
Whatever you do, do it all for the glory of God
Alvin and Evita Degamo (Founders of WYC)
We all have a role to play as members of this nation. We can do it one person at a time by sending one child to school or one industry at a time by creating a demand for their product.That is WYC's inspiration.We aim to tap every Filipino's closet and make them wear their culture everyday.
THE WYC STORY
ALVIN + EVITA = REI is backed by two decades of exposure in the Fashion Industry as Professional Ramp and Commercial Models. Both have traveled various parts of ASIA, USA and EUROPE promoting Philippine Culture through Fashion Shows with prestigious designers like Renee Salud, Pitoy Moreno, Ben Farrales, Nono Palmos and Ditta Sandico.
In 2012, ALVIN + EVITA = REI started their events management company where they had an opportunity to immerse themselves in a weaving community. Having learned that hand weaving is a dying industry in the Philippines, they found the urge to find ways to create demand for handwoven fabrics to encourage the youth to continue this culture and tradition. More than wearing them on runways and cultural events, handwoven products should be something we can wear everyday. And that gave birth to WYC (Wear Your Culture), a line of clothing that uses Philippine handwoven Fabrics in modern designs for every Filipino to wear everyday.