OUR MISSION

To transform authentic Filipino indigenous artistry into contemporary, wearable fashion that celebrates individuality, preserves cultural heritage, and supports sustainable livelihood for artisan communities.

OUR VISION

To become the top-of-mind Philippine fashion house that elevates indigenous textiles onto the global stage — inspiring renewed appreciation for cultural craftsmanship, empowering artisan communities, and redefining modern fashion through heritage-driven design.

OUR CORE VALUES

1. Cultural Preservation

We honor the stories, symbols, and traditions of Philippine indigenous communities by integrating authentic weaves and embroidery into modern silhouettes. WYC highlights indigenous fabrics and creates a venue to tell “the million tribal stories of the Philippines.”

2. Artisan Empowerment

We collaborate directly with local artisans, ensuring fair livelihood and sustained demand for their craftsmanship. Each WYC piece is handmade through traditional weaving, embroidery, and painting, helping renew appreciation for ethnic raw materials and modern cultural artistry.

3. Sustainability & Ethical Craft

We commit to limited-edition, thoughtfully produced pieces that prioritize sustainability, individuality, and ethical practices. WYC emphasizes sustainability and limited-edition fashion with ethical production.

4. Creativity & Innovation

We blend tradition with innovation — reimagining indigenous textiles through contemporary fashion, from polos and jackets to lifestyle pieces. WYC fuses classic indigenous styles with modern international trends.

5. Authenticity & Storytelling

Every garment is crafted with intention, allowing wearers to “wear what no one else can” and express their unique identity through culture. WYC positions each piece as a story-driven, exclusive creation.

6. Resilience & Identity

Inspired by symbols like the Katmon — a native bloom representing strength — we design pieces that reflect resilience, pride, and Filipino identity. WYC highlights the Katmon as a symbol of resilience and individuality.